There are 3 steps to creating a successful Pursue Your Passion cannabis education experience.


Planning your event

There are many reasons youth decide to use cannabis: to relax, to relieve stress and anxiety, to have fun, to experiment, to fit in with friends, or just to try something new. Some youth might see cannabis as a natural plant and think it’s safe. There are ways to engage with teens that promote open and positive communication:

  • Active listening (ask open-ended questions, be positive, ask permission to discuss cannabis)

  • Get in the right frame of mind (put yourself in their shoes)

  • Respond clearly to their questions and comments

  • Have more than one conversation (this is just the beginning)

  • Be clear about your intent and let them know that you hear them

  • Be calm, relaxed and offer empathy and compassion



There are a few things to consider when planning your event:

  • Location: try finding a place you can spread out and move such as a gym or outside space

  • Group size: smaller groups allow for more in-depth engagements, we recommend groups no larger than 30

  • Age: events are most successful with youth and young adults between the ages of 13 and 24.

  • Time available: your event will take approximately 30 minutes.

  • Resources available: get creative with the resources you have, e.g., sporting equipment, art supplies.

  • Technical requirements : you will need Internet access for the 360 Brain application

Promoting your event will help build awareness and will encourage participants to come prepared to learn. Here are some ideas of how you can communicate your event to get your participants excited about it:

  • Website

  • E-mail

  • Poster

  • Social Media

  • Community Notice Board

  • Newsletter

We have also provided an editable poster that can support the Pursue Your Passion event and excite youth and young adults about the upcoming event.


Step 1 - Educate

All sessions should start with an "Educate" component. This can be achieved using both the 360° Brain and Virtual Reality experience.

Research shows that the brain is not fully developed until around age 25. Youth are especially vulnerable to the effects of cannabis on brain development and function. The substances in cannabis affect the same biological system in the brain that directs brain development. There can be potential short and long term consequences to using cannabis frequently and at a young age.



Step 2 - Engage

The engage session is where you can make the information from the educate session come to life in a fun and engaging way. This can be achieved through one or all of the suggested activities:

  • Sport

  • Music

  • Art

It is important to allocate equal time to the educate and engage elements of your event.


Step 3 - Inspire a Passion

Encourage participants to visit the Inspire section of the website after taking part in the Pursue Your Passion event to identify an activity they would like to pursue. This could be something completely new to them or an activity they are already passionate about and would like to explore further.

Discover section of the website


explore great ideas to #pursueyourpassion